The image of a lady descending from the Orient Express wearing a pillbox hat and stacks of hard leather suitcases evokes old-time glamor. But that was then.
These days packing light has become a mantra for any sensible modern traveler, but certain cities — say, New York, Paris and London — call for more than one pair of sneakers and jeans.
Vault Couture promises to enable globetrotters to travel luggage-free but not deprived of all the fabulous outfits you wish you packed. You select which items to travel with prior to the trip and you will find them delivered to your home or hotel upon arrival.
The company was founded as a luxury wardrobe management and storage specialist in 2012 by Mounissa Chodieva, a Kazakhstan-born businesswoman with a net worth of $75 million. A member of the British Fashion Trust and a serial entrepreneur in various start-ups, Chodieva set up the company out of personal necessity as an international jetsetter.
Started as an invitation-only service, it soon attracted famous clients such as Gwyneth Paltrow and Victoria Beckham who needed to have their vast collection of outfits sorted out with professional help. Chodieva says that this luxury storage service is not only for the rich and famous, though.
To get started with the service, you arrange the pick-up by an organizer who will then take away whatever you don’t want in your closet — from clothes to ski equipments. Once in the storage facility, each garment is photographed, labelled and uploaded on your personal virtual account before being stored away in the climate-controlled museum-quality storage room. The location of the facilities are confidential in order to protect customers. Customers use the service not only for storage purposes but also as an archive to store away a wedding dress to hand down to daughter or to catalogue baby items for nostalgic reasons.
Regardless of the reason the customer chooses to create a home-away closet, a Net-A-Porter like virtual space is created with her own wardrobe, which she can access and browse anytime. If she needs to pick outfits for the next day meeting in London they will be delivered upon arrival.
For international travelers particularly, Vault creates capsule collections according to destinations travelers frequently visit. With the increasing demand of this service — not only for women but for businessmen as well — the company is looking to expand to Asia and some Middle Eastern destinations such as Dubai.
As we’re talking about how the service works, I’m curious about Chodieva’s own virtual wardrobe. This multi-millionaire business woman who constantly flies from one fabulous city to another certainly must have a spectacular collection?
As she scrolls down the screen I catch a quick glimpse of a Longchamp Le Pliage. It’s refreshing to know that her wardrobe is not just about Hermes and Chanel. She stops at a black tote and shows me that it’s a vintage Asprey leather bag that she acquired at an auction. It once belonged to Margaret Thatcher. With a click, it will arrive at her doorstep within 24 hours when she wants to feel powerful for an important meeting that can happen anytime anywhere in the world.
You get the idea why Vault Couture is the elite traveler’s choice.
Read more on Forbes