VAULT COUTURE TALK – SPRING CLEANING (AKA EDITING YOUR MESS OF A CLOSET) GWYNETH PALTROW A FAN OF THE FASHION MANAGEMENT SERVICE EXPLAINS MORE!
“New luxury wardrobe storage service in London called VAULT COUTURE spent a good few hours going through all of it; what to toss, what to sell, what to store, what to keep. I learned a lot and my closet is now much less daunting (but I’m never parting with my Spence sweatshirt, I don’t care what the experts say)” Gwyneth Paltrow
“I’VE BEEN FEELING OVERWHELMED – I HAD HEARD THE RULE “IF YOU DON’T WEAR IT, IT GOES” BUT WHAT ABOUT MY WHITE TUBE SKIRT FROM PARACHUTE THAT I BOUGHT IN 1985? SENTIMENTAL VALUE, PEOPLE.” – GWYNETH PALTROW
“Its spring and its therefore time for the requisite seasonal freshen up of the closet, drawers and anything else. I learned a lot and my closet is now much less daunting” Gwyneth Paltrow
THE SOLUTION – VAULT COUTURE
Your Capsule Warbrobe accessible 24/7 any where in the world. Picture this, your own virtual wardrobe, digitally accessible 24 hours a day – pristine, organised, perfect. Your favourite looks, travel bags, and wish lists, all in one place, ready to be delivered to you anywhere in the world with a butler-style service. Whether you’re a jet-set traveller looking to take the hassle out of packing for trips or a collector of haute couture looking to keep your collection in perfect condition, or you simply don’t have time to manage your wardrobe due to a busy work schedule. Vault Couture offers a tailored solution to all wardrobe needs.
“The innovative wardrobe management service Vault Couture brings a whole new meaning to the term “shop your own closet”. The promise of an edited wardrobe with room for “growth” and all of my beloved oldies but goodies neatly stored away and catalogued with the precision of a Net-A-Porter stoppable page? Let’s be honest – they had me at hello.” Caroline Issa
Vault takes the concept of a walk-in wardrobe to a whole new digital level, with endless space, luggage-free travel, your garments edited and styled to make you look your best wherever and whenever. Each of your precious pieces is professionally photographed, catalogued, and securely stored in a climate controlled, museum-quality environment, always just a mouse click away.
At their headquarters nestled within Central London, a team of men and women in white lab coats have exclusive access to what may be the world’s premiere walk-in closet. Vault Couture will professionally photograph each piece in your collection, recording every seam and stitch, creating a virtual wardrobe for you to access. Your garments are then stored in a climate-controlled, air-purified facility in Central London. Expert tailors and seamstresses are on hand for any and all repairs and alterations your clothes may require. Should you wish, one of our expert stylists will be on hand to give you a fresh perspective on your wardrobe. Vault Couture will facilitate efficient delivery of your pieces wherever and whenever you need them.
Our digital specialists at Vault Couture have developed a number of packages to take your wardrobe virtual and accessible to you worldwide at the click of a button. New clients sign up to a membership determined by the number of pieces they wish to store. Client benefits range according to package from free alterations and deliveries to attentional exclusive perks.
I WANT MY WARBROBE TO GO DIGITAL
At Vault Couture we will professionally photograph each piece from all angles recording every stitch. We will create your VIRTUAL WARDROBE with our state of the art software, providing you with seamless access from any location globally. The days of throwing things on a bed to see if they match are over. Review and arrange outfits with ease, selecting what to wear, store, have delivered, or sell. Use WISH LIST to upload images of that look you’ve admired, and then use your VIRTUAL VAULT to recreate that look yourself.
I WANT MY WARDROBE TO GO DIGITAL AND BE STORED
Extend the size of your personal wardrobe with secure out-of-home storage. Safely archive and store seasonal collections and expand your working wardrobe, while maintaining easy access to your garments. All items are bar-coded to be easily identified, carefully hung in a breathable garment bag and stored in a climate-controlled air-purified facility located in Central London. Our highly specialised tailors and seamstresses will restore and repair items that need extra care.
I WANT WORLDWIDE ACCESS + DELIVERY AND COLLECTIONS.
Always discreet and professional, Vault Couture will facilitate efficient delivery of items whenever you need them. Same day collection and delivery means that the item you request now will be with you in a moment’s notice. Travel can become light and stress-free. Plan holidays and trips ahead with TRAVEL BAG function, and when you are ready to go, just press send. Removing responsibility of packing, Vault Couture will free up your precious time making each journey effortless.
I WANT A DIGITAL PERSONAL STYLING SERVICE
Optimise your wardrobe and create your own complete looks through MY LOOKS function, or engage one of our revered stylists to give you a fresh perspective on your wardrobe, just press STYLE ME, we’ll take care of the rest. Your VIRTUAL VAULT allows you access to your wardrobe and lets you keep track of outfits you have worn for trips and at events.
WARDROBE MANAGEMENT TIPS FROM VAULT!
Allocate a realistic amount of time for editing thoroughly (a minimum of 2 hours). Real editing involves trying things on and going through a lot of items. You don’t want to have to run out to your appointment halfway through and loose your clearing out momentum.Work left to right or clockwise rather than just attacking your cupboards in random order to avoid accidentally skipping over drawers, boxes, closets, etc. Make sure every part of your wardrobe is seen to.VAULT gives us a few simple rules of thumb for editing your closet and deciding what to keep and what to lose:
1. If you hold up the garment and can see any body part imprinted in it, i.e. elbows, knees, saggy bums, etc., it goes out
2. Pay particular attention to collars. These are near your face and right in people’s eye line, so any fraying, wear-and-tear or make-up/fake tan stains, etc. means it goes.
3. Consider the “two tries” rule: if you have put on a garment and then immediately taken it off to wear something else two or more times, let it go. I know, you spent good money on it and have never worn it, but you are not getting that money back by keeping it in your closet. Smile and enjoy the cathartic feeling of de-cluttering.
4. Before you begin editing, get at least two substantial storage boxes. Allocate appropriate names for each, such as costume, nostalgia, presents, etc. I have seen amazing Burberry suits hung next to Halloween costumes. I know—this is the dress you were wearing when your husband proposed to you, or this is your college sweatshirt that everyone signed… by all means keep it, as it’s a nice part of your history. But why is it in amongst your work blouses?! This makes your closet feel and look completely disorganized, which in turn makes you feel disorganized.
Box these items up and store them away from your everyday options. You’ll be amazed how much extra space and order you’ll win back just from this one simple step.
Same goes for the million pieces of jewelry, scarves, and wallets that are not your style. Because they were gifts, you keep them out of guilt. This leaves your jewelry box and closet cluttered full of items that you’ll never wear—separate all of these out.
5. Anything more than 6 months old that still has tags on it was a mistake. It doesn’t excite you and/or it doesn’t work with your other pieces. We live and learn. Assess what doesn’t work, and let it go.
6. All, and I mean every single thing you own, should make you feel great, from your cashmere sweaters and jeans, to your evening wear.
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