Having been in project for two years, Harrods finally introduces the whole floor dedicated to one of the most important part of anyone’s wardrobe: shoes. Treating both shoe addicts and their designers with Shoe Heaven. Designed by David Collins Studio, the new space is located on the former staff canteen introduces a totally new way to shop for the shoes.
According to Helen Davis (Harrods Fashion Director of Womenswear) the aim was to create more of a ‘penthouse’ than ‘shoe floor’, which was achieved, by making it look like ‘home’ for shoes with a ‘room’ for each designer. 400 meters of plush carpet, 2,110 square meters of marble cover 42,000 square foot of Shoe Heaven. All furniture was made in Düsseldorf, Germany. Seats cater the customers to place their bags behind them, while trying the shoes on. Of course it is not only about the entourage, but private shopping, expert style advisers and much more service offered by Harrods, in order to truly indulge the shoe shopping experience.
Having opened in partnership with Kurt Geiger, the new space is three times the previous shoe department and the expectation is to create the artistic and creative space to nurture new and old brands, while making shoe experience more memorable and adventurous. The CEO Nail Clifford thinks it will be No. 1 destinations for shoes in the world.
But Harrods did not stop there. To celebrate the opening of the shoe heaven, key brands, including Prada, Louboutin, Dior and many more, created a limited edition shoe as the exclusive “Silver Lining collection”. Definitely worth visiting and treating yourself with a pair or two of shoes to celebrate the opening with Harrods.
by Tatiana Ivanova